Search engine optimization (SEO) for beginners You have finished your web design, developed your site and upload your files on server but you still you not getting how visitors comes on your sites. One of the most important ways to market your site, Search Engine Optmization (SEO). What is SEO Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). OFF PAGE SEO